These are turbulent times for media and entertainment companies. Traditional media businesses face enormous cyclical and sectoral pressures. The shift to digital is well past the tipping point. And the global economic downturn is accelerating changes in marketer and consumer spending that will likely reduce the post-recession recovery for many media and entertainment companies around the world.
Market realities continue to reshape the media and entertainment industry: Technology platforms are evolving rapidly, new business models are emerging, consumer viewing habits are changing and new competition is arising from multiple sectors. ConsultADD’s deep media consulting experience helps media and entertainment companies adapt to the realities of the digital age, breaking new ground to simplify operations, better understand consumers, provide content effectively and capitalize on new opportunities.
Our broadcasting group has deep industry expertise working with top broadcasters worldwide. We address the most important business and technology issues facing these companies, such as how to align content offerings with changing or fluctuating consumer demand. Our cloud technologies for broadcast media management provide the most cost-effective platform for storing, protecting and distributing content.
Our team for media and entertainment helps media executives actively develop and enhance the businesses. We cover all sectors: From traditional book publishing and regional and national newspapers, to radio, television, film production as well as new areas such as online and mobile business. Our project portfolio encompasses a whole range of services for our international clients: we define growth strategies, improve revenue and redesign processes. In all this we adhere to our core philosophy: Our support does not stop after the concept phase, but we stay with our clients through implementation until we have achieved results.
Every strategy approach for our clients is unique, whether it be strengthening the core business or diversifying and playing a new game. We can provide support for focusing on in house innovation and organic growth, investing in early-stage ventures or acquiring established businesses. We work with our clients to develop tailor-made strategies for their specific needs and growth plans. We jointly assess strengths and weaknesses, anticipate trends in consumer behavior, identify growth potential and design implementation plans. In recent years, we have assisted numerous media companies in developing strategies to increase and broaden revenue streams and prepare for tomorrow’s challenges.
Some media segments, however, are experiencing downturns because customers are defecting to other media and advertising spending is in steep decline. Whatever the problem, aligning operations is a key priority for all our customers. We help customers move up the value chain with our one-stop support and solution offerings.